2018-11

November 29, 2018
Humans are not rational, particularly when it comes to investing.  Knowing that, is there a way to make this fact work to our advantage as investors?  I believe there is. One of the best documented irrational human tendencies, as it pertains to finance, is engaging in “Mental Accounting”.  Mental Accounting is a behavioral finance concept which deals with the fact that individuals tend to make... More